Having deeper and more meaningful relationships with your donors is possible.
Relationships where the natural outgrowth -- the natural next step -- is that the donor stands on their tip-toes and gives a gift bigger and more audacious than they’ve ever given before.
I have a lot of fundraisers tell me they’re not afraid to ask and they say it with some pride. I can understand their pride because it takes a bit of nerve to ask for a gift and a lot of people will never do it.
But often, these same fundraisers who tell me they’re not afraid to ask will admit to me that they’re not having the success. They’re not afraid to ask but they’re not closing much.
You will start closing 3 out of 4 gifts that you ask for. That’s the goal. And you can do that with these 5 Keys to unlocking major gifts.
Here’s what these 5 keys will do for you.
First, you’re going to retain more of your donors and you’re going to see marginal increases in giving from your existing donors. Now I know, I know. You don’t want marginal increases. You want exponential increases. And good for you. I like that about you. But this is the first step. First, we want to keep your current donors so you can stop spending so much time replacing low dollar donors.
We want your current donors to have a great giving experience with your organization so that instead of losing them you begin to see marginal increases in their giving. You are going to provide such a great giving experience to your donors that a few of them start to move up and give more without being asked. It’s like these people are raising their hands and telling you, “I’m a major gift prospect!”
The next step is meeting with these donors face-to-face. You want face-to-face meetings. But it doesn't matter how much you want to meet if you can't get your donors to take meetings! Using these 5 Keys you will get more meetings.
When you get the meeting, your meetings are going to be more productive. I’m going to share with you how to give your meetings a sense of purpose -- and believe me -- I’m serious about this -- your donors will sense that you’ve come in with a purpose and they will rise to the occasion of the meeting.
You are going to be a more effective storyteller. Everyone likes to say they know how important it is to listen. Of course listening is important. We’ll talk about listening the gift. But what you really need to do is identify the listening preferences of your donors so you can tell your story in a way they’ll more readily grab onto. This program will help you do just that. Donors will hear more and remember more of what you say.